I’m making a wager.
And I’m betting on you.
I hope you won’t prove me wrong.
Everyone I asked, check that, the one person I asked did not think it would ever work.
They said the same thing about introducing advertising to this site.
They were mostly right on that front.
While people click on ads that interest them, advertising is no longer the ace in the hole as to revenue creation that it once was.
What seems to be the best formula now is a combination of online advertising and a paywall.
The walled garden.
I never liked the idea of paying for online content, even if it’s the New York Times or Washington Post.
But now, I’m ready to roll the dice here.
People have been downloading and saving articles here for ages as portable document files (.pdf).
It’s not exactly stealing but at times it’s felt like it.
Donations are, well, donations. They don’t begin to even pretend to help maintain the site’s upkeep and maintenance. While they are welcome, they certainly do not constitute a survival and eventual prosperity strategy of any kind.
So, what to do?
Enter the paywall.
It’s long overdue.
I’ve heard that when it’s done right, it can lead to increased revenue.
The increased revenue would be nice, but that’s not why I’m conducting this experiment.
The old saying goes if you build it they will come.
And they have.
They just haven’t been paying for content up until now.
I figure most online publishers understand this is the way of the future not to mention relevancy and survival.
Consider the paywall here as a social experiment.
Kind of like social distancing.
If you think on it, you can practice social distancing as well as engage in a social experiment by subscribing to the blog (Subscribe).
Paying for decent quality is no longer considered rude.
I understand there is a subset of the population that believes all artistic content should be free, whether it’s music, journalism, or paintings.
But wouldn’t you feel better about what you’re consuming if you supported the artist? In this case, it’s the publisher of this blog who happens to be a very reasonable fellow.
That’s why starting now if you want to read more than two articles free, you’ll need to subscribe to this blog at a very affordable price of $2.99 a month.
What do you get for $2.99 month?
Good of you to ask.
What $2.99 a month gets you is unlimited access to eight years of content on a range of subjects personal and professional.
Is that too much to ask?
My market research, which consists of mostly several strong hunches indicated that $2.99 a month for unlimited access actually was the epitome of hittingthesweetspot (by Bob Skelley), not to mention an overall heck of a deal and great value.
Crazier things have happened.
There is no more totally free lunch.
But you can access almost a decade of blood, sweat, and tears that oozed from my inner being.
Surely, that alone is worth it and constitutes a bargain by any other name.
Thank you in advance for your loyal patronage.