hittingthesweetspot

Posts Tagged ‘iPhone’

“For Professionals Going Places”

In Uncategorized on May 9, 2013 at 10:42 pm
Image representing LinkedIn as depicted in Cru...

Image via CrunchBase

I’m glad LinkedIn decided to update its mobile app for iPhone. It needed some freshening up.  The new app starts up with a picture of a young girl walking in front of a young man in what looks to be a busy city street intersection. Take away the fact I know it’s LinkedIn’s redesign app face and I think two people going across the street. I suppose they are going places, but in this particular moment they are going across the street, not some place, although they may be; it’s just not clear.

“For People Going Across The Street”

Now there’s an app slogan I can live with in regards to the photo here. It more accurately describes what is going on besides the fact it just sounds more real, too. They’re going across the phreakin’ street! How cool is that LinkedIn users?

English: Signature of George Carlin.

English: Signature of George Carlin. (Photo credit: Wikipedia)

The whole redesign for the sake of redesign sometimes gets to me. George Carlin once said in a bit of his that if you stood on a busy corner somewhere and nailed two pieces of wood together, someone would walk up and offer you $1.50 for it.

“Hey, what is that?”

“I don’t know.”

“That’s OK. I’ll give you a buck fifty for it.”

And so it goes.

People will buy anything and you don’t have to sell them too hard these days. Even when they buy something like a car that purports to get incredible gas mileage and they find out it really doesn’t do all that great on gas, they justify their purchase with statements like, “I just like the way the car handles. It’s alright that it doesn’t get as good gas mileage as I thought.”

C’mon man. That totally bothered the dude but instead of buyer’s remorse, he is too proud to admit he was sold into thinking the mileage would be better than it is. So now he is left to make stuff up in order to live with his purchase. He will soon understand saying it handles well is also a big batch of horsepucky.

“Motherscratcher! So, truth be told the handling’s not great, nor is the gas mileage. The seat even sucks in my backside more than I’d like. But hey, it’s got new car smell! Nothing like new car smell, right?”

new car smell

new car smell (Photo credit: seanaes)

Nope, nothing like new car smell that’s for sure.

So I get LinkedIn touts itself as a professional networking service. I think that’s pretty arrogant, not to mention, just plain disrespectful and exclusionary to amateurs. Who’s to say that professionals aren’t amateurs before they are professionals, correct? LinkedIn is also missing out on potential new customers and revenue by only marketing itself to professionals.

Some of my best friends are amateurs.

I used to call myself a “Communications Professional” on LinkedIn. Granted, it does sound better than Communications “Amateur.” But I think a lot of people might not be averse to checking out your profile if you put “Amateur” instead of “Professional” before or after your title, as in:

Richard Weed, Sales Amateur—doesn’t have an entirely bad ring to it after all.

Amateur Landscaper Lorna Dune—again, not going to look away.

Herk U. Leeze, Amateur Animal Trainer—I’m still thinking I might at least click and see what kinds of animals the Herkster has trained.

Count M. Quick, Amateur Certified Public Accountant—for when you and your taxes owed just can’t afford the best.

Mobile App Launch Party attendees line up to h...

Mobile App Launch Party attendees line up to have the pre-release app loaded onto their mobile devices by app developer Jeremy of Spark design. (Photo credit: Desert Rivers Audubon)

Nobody wants to pay more than they have to. And we all want value from our free iPhone apps–or at least some truth:

LinkedIn: The Professional Networking Service for Amateurs and Professionals Who Might Cross The Same Street To Get Somewhere.

I’ve totally missed my calling.

Dubious, Interface Form over Improved Functionality (for the Win)

In Uncategorized on May 3, 2013 at 10:06 am
ios apps

ios apps (Photo credit: osde8info)

News of Jonathan “Jony” Ive signing on to helm iOS 7 development and interface overhaul is creating some much needed buzz for Apple.

Glitz and glamour distraction from its grandfather of modern design should help offset the greater concern that no one at the company from Tim Cook on down seems to know where the next great thing in hardware “wow” factor is coming from.

These are not heady days in technology circles when talk of taking iPhone icon development from looking like what they are supposed to represent in the real world (“Notes” app on an iPhone looking like a Yellow Legal Pad) to a “flatter,” more present day look (not sure what that will look like), constitutes news. But I suppose Apple should not be any different in terms of us not remembering (or caring?) which commercials we watch on TV nor the products they are pitching.

Personally, I was saddened to read Mac OS X 10.9’s release date is pushed back in favor of iOS 7 development. I also understand Apple is robbing from its 10.9 development team in favor of iOS 7’s—similar to OS X Leopard’s release being delayed while a similar re-distribution of engineering talent took place for original iPhone development needs.

All this “news,” while most definitely less exciting, is indicative of the computer world’s current state. Sales of tablet and mobile devices, technically “computers,” will one day soon eclipse sales of the PC—another thing that makes me at least a bit melancholy. I am old enough to remember when new computer operating system release announcements would generate tons of excitement and anticipation. Whether it was The Rolling Stones’ “Start Me Up” Windows 95 theme song or a Steve Jobs led WWDC keynote previewing OS X Tiger, it was like watching a pre-steroids, young Alex Rodriguez hit for the cycle—you felt like you were experiencing something historic or at least pretty important.

Compact Disc Logo

Compact Disc Logo (Photo credit: Douglas Heriot)

I also read about the pending death of the optical drive today. Really? I am sorry, but every time I view a stuttering YouTube video, it makes me want to say the cloud still has a long way to go before it gets to retain my most precious data. Besides, I do not want to pay for premium broadband connections in order to upload data at more than a snail’s pace, relatively-speaking. Double besides, the IRS and the Feds in general are still using CDs and DVDs—evidence there is no shame in being generations behind the technological curve. On the consumer side, choice is dictated to us by manufacturers. If the manufacturers can reap more profit by keeping the optical drive out of modern laptop design, then by golly, that’s what they will do. Fortunately, there is still an abundance of external optical drives on the market for those of us with tons of DVDs and CDs or who still prefer utilizing these types of media.

Jonathan Ive

Jonathan Ive (Photo credit: SimonQ錫濛譙)

Speaking of hardware design, any word on when a new Mac Pro might be coming out?

I suppose those new icons Ive will be responsible for will really make me like my new iPhone better once I purchase it. By the time I get around to doing that however, I suspect Apple could kibosh its “New Coke” iPhone and iPad iOS 7 interface design, and return to something retro.

Fruity Apple logo anyone?

Apple’s Biennial Marketing Fail

In Uncategorized on April 18, 2013 at 10:09 pm
Apple Inc. new headquarters

Apple Inc. new headquarters (Photo credit: MarkGregory007)

“I’m not a cat person,” says the woman to the sales associate.

“I’m more of a dog lover,” she adds.

“Then you should probably go with Windows 8,” advises the sales associate.

And so the bad marketing path that Apple has set upon comes to continually roost.

Computer sales are down not only because people find their current rigs just fine; they are also down because consumers have grown weary of Apple’s stale and unimaginative insistence on using feline names for its Macintosh Operating System (Mac OS).

Times change, and Apple, the greatest “innovating” company of all, is no longer doing so.

Like computers, cars are products rooted in the 20th century. And one need not look any further than the automobile industry for examples of how to get sales of relatively old technology up, and keep them there.

Computer operating systems do not need new names every two years, either–they just need A name and one that we can grow and become familiar with during each subsequent and incremental release.

OS X with the roman numeral as identifier was ridiculous, never mind the preoccupation with cat names. I can’t tell you how many people would ask me, “Should I get OS Ecks?” I would reply, “No, you shouldn’t get OS Ecks, you should get OS Ten.” “What’s wrong with OS 9? “You mean Classic?” “Classic What?” “Mac Classic OS was OS 9 and earlier.” “Oh. But what’s up with all the cat names–Cheetah, Puma, Jaguar, Panther, Tiger, Leopard, Snow Leopard, Lion, Mountain Lion, Black Mamba, oh wait, that’s a snake (and Kobe Bryant’s nickname)!?” “Is it a computer operating system or a morphing, rabid, crazy googling kitty kat that has forsaken steroids for human growth hormone?”

Really, the marketing department slamming too much booze at a Silicon Valley watering hole happy hour comes to mind. How else could Apple have agreed on this naming convention for its operating system?

“Waiter…one more round please. Seriously, Bill, I’ve got to be getting home to the wife and kids soon. Can’t we just go with the whole cat thing? It could work for like, ecks, X, I mean, ten years and then Apple will have something else that needs naming. Apple is about simplicity (hiccup), so I think the whole kitty name thing, like Macs, will just work indefinitely.”

Wrong!

Mustang GT

Mustang GT (Photo credit: new-york-city)

Again, I ask the marketing wizards Apple relies upon to look at the automobile industry…

Ford is refreshing the Mustang again. I say fine. It’s still called Mustang and it’s what you drive around. Ford didn’t change the name of it to “Horsey Mustang,” or “Mustang Sally,” or “The Blues Had a Baby and They Called It Rock ‘n’ Roll Mustang.” Ford comes out with new models of many of its popular vehicles each year. Apple comes out with a new OS every 2-2-1/2 years or so and it’s gotta have a cat name accompanied by OS Ecks and a decimal point followed by another number and then when that gets updated, another decimal point and yet another number–totally not sexy. OS X 10.8.3 just sucks us right in–Mountain Lion…roar, crash, thud, dud.

Atlanta’s Coca-Cola experienced what happens when you mess with a popular, beloved brand name–New Coke was the epic fail that Apple’s cat naming scheme has become. I honestly think Apple thought the world would run entirely on mobile devices by now. What other reason could they have had for starting out with OS Ecks 10?

They have iOS for their mobile devices like iPhones and iPads. iOS works as a mobile device operating system name. Mac OS X 10.9 Hungry Kitty now coming to an App Store near you most certainly does not.

This piece is devolving into a “Let’s Help Apple Finally Get Its Mac Operating System Naming Convention” right post. How about we blow off 10.9 completely and just go to a horse naming Mac OS convention? Mac OS horse naming convention? A horse that names the Mac OS? A Mac OS that uses horse names!

Mac OS X booting up in single-user mode

Mac OS X booting up in single-user mode (Photo credit: Wikipedia)

Yeah, that’ll work!

OS XI Appaloosa–available only in the Appaloosa, I mean, App store.

Feel it, love it, become one with it, Apple.

Puma Horse!?

Snow Stallion?

Old Paint?

Somebody stop me.

Better than Seinfeld: A blog almost about nothing

In Uncategorized on March 5, 2013 at 4:29 pm

 

Primitive Word Processor

Primitive Word Processor (Photo credit: DaleC/@flickrfumes)

I heard someone complaining the other day that their life was so busy they didn’t have time to waste time on the Internet anymore and it got me to thinking (I know, a dangerous proposition).

As I’m not actually having conversations with anyone so much as I am hearing snippets of other peoples’ chats (nosy? No, I just have big ears) as I go about my day, I found myself agreeing with this person.

Our expectations are for immediate gratification when we are on the Internet. That’s great, too, as with broadband, we are able to be concise and efficient with our searches and for the most part are able to find what we’re looking for and then move on.

During the dial-up days we used to multi-task a lot more. We used to exercise, make coffee, crack open a frosty cold beverage (or two or three), make pancakes, love and not war, do laundry, even, while we waited for pages to load. It was fine, too. Just like when you were a kid (alright, maybe not when you were a kid) and black and white TV was all there was and it was just fine.

“I wish I could hang out on Facebook a lot like I used to!”

Me too.

Today especially, I didn’t have the time, but wanted my Facebook status to be something like, “I hate it when I tie my sneakers in double knots, forget I’ve done so, and then curse when I’m trying to take them off at the end of the day and end up creating a bad knot that takes me way too long to undo before I can take the sneaks off.”

These kinds of moments, at least for me, are reminiscent of the golden days of social media.

I know you think social media hasn’t been around long enough to have golden days.

But it has.

That’s because the world changes so fast nowadays, the golden days could be like a few weeks ago.

I remember when proprietary software was acceptable.

Now you have to be on standards-based platforms of Microsoft origin in order to have the widest adoption of your software.

Even people who like to waste time don’t have the time anymore to do so—they did when the software that drove things was proprietary; now the standard calls for efficiency and no more time wasting.

If all I did was blog maybe I could hang out a lot on Facebook, get into Twitter more (should I?) and go back to spending entire mornings online before realizing that even though I just ate breakfast (four hours ago), it is now time for lunch (and hopefully more web time afterwards).

Busy and fast, fast and busy.

That’s the way we have to be.

Some bloggers are so fast to create their postings they do things like type the word to to twice without realizing they’ve done it. My word processor knew it wasn’t a typo and even alerted me to the fact I repeated the word “to.”

That means my word processor was able to prevent a mistake other than a typo or a grammatical error.

That is comforting and sad simultaneously. Comforting because I can confidently compose here without worrying about whether I will make many mistakes that will make it to hittingthesweetspot; painful because it sometimes feels like I’m being controlled way too much by technology.

Image representing iPhone as depicted in Crunc...

Image via CrunchBase

An event just went off on my iPhone reminding me to finish this now. Nah, who am I kidding? I’m not that important. I just want to go back online unnecessarily, look at nothing in particular and spend time I can never have back.

TTFN.

 

 

 

Apple only knows new now

In Uncategorized on January 24, 2013 at 11:35 pm
English: The logo for Apple Computer, now Appl...

English: The logo for Apple Computer, now Apple Inc.. The design of the logo started in 1977 designed by Rob Janoff with the rainbow color theme used until 1999 when Apple stopped using the rainbow color theme and used a few different color themes for the same design. (Photo credit: Wikipedia)

Once upon a time there was an Apple Computer that used to innovate, generate excitement and create thrills and chills during new product announcements.

Apple still releases new products, but only investor chills remain; the thrills have left the building.

Apple has been running hard towards a wall since it dropped the “Computer” at the end of Apple.

When they decided to become a consumer electronics company—abandoning development of OS X as it was, before it was determined that Macs should work like iPhones and iPads and all things App, they gave up being competitive in the computer hardware department for all intents and purposes.

The last good release of OS X was Snow Leopard. Lion was/is Apple’s Vista. Mountain Lion eclipsed Vista, err, Lion, but nobody cares. The world’s business is run on Windows and Linux servers, not Apple’s. The company that used to advertise fiercely how much better a Mac was than a PC, only is slightly competitive when it comes to small and intermediate-sized business computing environments. This was all OK by Apple until recently when it saw its smart phone market share numbers plummet—something many savvy investors have seen coming for quite some time.

Apple stockholders cheered when the original iPhone was released back in the day. The crowd went wild with giddy anticipation of what their stock portfolios would one day soon look like.

The problem for Apple is what the problem was for Microsoft and what the problem was for Sony, too. When you are on tight, new product release schedules that create pressure internally for sales numbers to be white-hot out of the gate, you are bound to get tackled for a huge loss behind the line of scrimmage. That is because although business environments may change their hardware and OS every three years, consumers are not, at least, anymore.

There are no compelling, must-have features on any iPhone being released. Plus, anyone who wants an iPhone already has one. Apple is reeling from intense, Android competition. Double plus, folks have finally gotten hip to paying the Apple premium for any Apple gadget—iPhone, iPad, iMac (yes, it’s a gadget, too) or iPod. That is, they have come to the realization that it just is not worth it to pay a premium for any device because it says “Apple” on it, anymore.

People want value. Apple used to be about value, but with their abandonment of serious computer operating systems in favor of mobile systems development, it finally is demonstrated how poor an experience can be on a Mac running either Lion or Mountain Lion, when one uses the gadget formerly known as an iMac. I grant you, the iMac screen is beautiful, but when that lovely video display goes out on that gadget, that screen is gone to the shop along with the rest of the computer. This is because that pretty thing is an all-in-one gadget. Call the towers of yesterday ugly if you must, but just plug in another monitor to Mr. Ugly Tower and you are back up and running—same day—just plug… and play!

English: Apple iPad Event

English: Apple iPad Event (Photo credit: Wikipedia)

Have no fear, there will be more new iPhones, new iMacs (without optical drives, mind you!), new iPads, new iPods and new iStuff (I stuff it all under the “didn’t have to be this way but it is” category). When you climb to the top of the heap as fast as Apple has, it is easy to predict their quality of user experience has nowhere to go but down.

If all you need is your iPhone or iPad you didn’t make it this far reading. But since you did, I know every so often you actually need to use a computer to get some work done.

Sadly, it used to be exclusively Apple computers for me, but there is no value to be had in paying extra for things like external optical drives when they should still be included in the actual computer—making me pay for an external drive does not save me money.

The Cloud just isn’t as smooth and fluffy as they’d like you to believe yet.

 

Appendages still drive bulk of iOS, Android and Windows-based computing

In Uncategorized on July 19, 2012 at 12:55 am

When it comes to technology in my life, I tend to utilize multiple, simple solutions that work best for me.

I try not to have anything, anyone or any single technology device for that matter, do everything I need to do.

I’m pretty slow to the table when it comes to being an early adopter. No big surprise there. I am an advocate of value when it comes to technology choices and possess zero allegiance to any single brand, company or platform. I guess you could say I have a well-rounded, hardware/software mix that when put together, serve my needs well.

You really have to define what it is you want from your devices.

Personal computers, with their market saturation, have achieved appliance status for the most part.

PCs have become pretty much now like refrigerators, washing machines and toasters: that is, when they wear out you replace them.

It wasn’t always like this of course. In the early days of pre-Pentium microprocessors like the 286 and 386, users were longing for more speed as soon as they took their rigs out of the box. Gains in chip speed came quite rapidly, though, and today computing speed has become relative.

Newer, bloated computer operating systems require the latest hardware in order to run some of the current generation software and games. For the average consumer or home user, however, it is not uncommon to hold on to PCs for several years.

These folks are content with the speed their machines provide for simple browsing, some YouTube, email, word processing and spreadsheets. Unless some new feature is required, many are quite happy staying with their machines for good stretches of time—perhaps at the most, they’ll inexpensively upgrade a graphics card here or add more memory there, to keep their machines chugging along to their satisfaction.

So basically, like a refrigerator motor that burns out, a hard drive that goes south or a CPU that fails after overheating, consumers may only then go to the appliance, I mean, electronics store, to kick the tires on the latest PC manufacturer offerings. It is perhaps at that time when repairing their old box or laptop may prove cost prohibitive.

Today I read a stat that a third of the world is now connected in some fashion, or has access to, the internet—talk about a small(er) world!

I’m pretty sure many of the less affluent regions of the world are using dial-up and even older PCs to do all this connecting, too.

The incentive to purchase the latest and greatest is not all that much, when your means, like your hardware requirements, are modest.

hittingthesweetspot occasionally touches upon the economy and how it’s doing, ahem, less than stellar.

Businesses are still not hiring, although many have instead made significant outlays in new and more modern technology.

Windows XP is being replaced with Windows 7 (my current personal desktop OS preference) in the business world, as IT departments undertake rigorous testing of proprietary software to ensure successful functionality among its end users.

iOS and Android devices are on the periphery of such deployment in that we need our mobile devices to not only work well at home and on the go, but also while we are at work, using them in conjunction with our desktop and laptop PCs.

Although I could type this blog on my iPhone 3GS, I would never dare.

I suffered an accident many years ago that necessitated reconstructive surgery of one of my thumbs. This was before mass adoption of cell phones, mobile devices and texting. The plastic surgeon that performed the surgery was very pleased with his work. It was my own self-inflicted version of being “Bobbitized.” No, there was no significant other (gasp) involved in this “severing of ties.” It was simply an accident, I wasn’t paying attention and like a lot of things in life, it just happened.

Although I digress, I must do so further, as in hindsight, this helps explain my choices as to how I directed the plastic surgeon to proceed on the day in question. Gruesomely enough, I had completely severed from in front of the thumbnail, the flesh above the upper knuckle of the thumb. I brought the severed thumb part with me to the emergency room.

My thumb “chunk” as it were, was placed in ice while we waited for the plastic surgeon. If it happened today, I would have been wondering if my texting skills would ever be the same. Back when it actually occurred, however, all I wanted was for the doc to reattach my thumb and get me back to living.

When he finally arrived on the scene, much to my chagrin, he advised foregoing attaching the thumb piece as he said I would probably not have feeling in it. What he ultimately ended up doing was simply rebuilding the remaining thumb from the knuckle up and after a good deal of molding and stitches, you really can’t tell anything’s wrong unless you look closely at the scar or I place it side by side with my longer, good thumb. And, I ended up having feeling in it to boot, so the good doctor rightly felt he did nice work for me.

I was someone who was late to the texting party. When I finally got around to trying it, I realized my bad thumb was sort of a hindrance. I really couldn’t navigate the characters as well as I could with my good thumb. But, I do it, and even if my thumb accident never happened, I don’t believe I’d like texting all that much anyway.

I need the appendages known as my fingers using a keyboard, actually an ergonomic one (love my Microsoft Natural Ergonomic Keyboard 4000) and a nice big screen to look at everything, when I’m doing serious work.

Apple’s Siri looks like a lot of fun in the commercials with actor John Malkovich. I don’t deny it’s a wonderful tool. But I have an iPhone 3GS, remember? Siri doesn’t play there.

And so I don’t need her, but may want her, someday.

That day’s just not here yet.

 

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