hittingthesweetspot by Bob Skelley
It comes in many forms
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Apple betting ‘free’ OS not cheap at all
Get paid, get yours: The greater good as afterthought
What if we lived in a world where advertising honesty was the rule?
Apple back to school sales hardly deals
Is The Mac User Thrill Gone?
Apple Relies On Joiners, Not Switchers
Dubious, Interface Form over Improved Functionality (for the Win)
Apple’s Biennial Marketing Fail
Apple only knows new now
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